🔗 Share this article A Special Release Pikachu Promo Seeks to Be Super Effective Against Resellers To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and London's Natural History Museum will launch a pop-up shop stocked with exclusive merchandise. Enthusiasts will find offerings including plush toys, art prints, and writing supplies all drawing from the museum's aesthetic. For collectors, however, will be a limited-edition Pikachu card, given as a gift with purchase at the pop-up. This shop is scheduled from the physical location to online between late January and mid-April. Pokécology That Inspires the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome filled with beautiful illustrations depicting creatures in their wild environments. It's essentially like what a Pokémon Professor might publish after trainers provide field notes, alternatively what Charles Darwin could have sketched if the Galapagos teemed with flying-types instead of finches. A key appeal lies in the book's scholarly approach, presenting Pokémon as a legitimate subject for inquiry. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology. What Makes This Promo Card Stand Out The company regularly for The Pokémon Company special edition cards celebrating big events or brand collaborations. Many of these collector items typically highlight the famous electric rodent that acts as the series face. What distinguishes this latest museum card however, is the unusually large dimensions. Although precise specs were not publicly disclosed, availability will certainly be strictly limited, with customers able to get just one card per purchase. Limiting Reseller Activity According to an official announcement, some of the pop-up items may also be available beyond the institution itself. However, broader availability will only be specific stores within the United Kingdom. Critically, collectors cannot purchase this promo via the official web shop. While reseller interest is inevitable, it appears they're going to have a difficult time stockpiling large numbers on this occasion. For those feeling left out, consider an alternative like fossil-themed display coming to the Windy City later this year. "All profits from purchases from the Museum shop and its online store, which covers these items, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers dedicated to conducting studies and finding answers to the global ecological crisis," the statement notes.